Attracting non-members to purchase your premium courses and CE offerings is a challenge for most organizations. Review tips from Part 1 here. Selecting Content Delivery Methods When choosing how you want to organize and present your content, you need to consider who...
Strategies to grow membership with online courses. Getting non-member learners to buy and absorb learning programs can be problematic if association professionals are tunnel-visioned on serving only their core membership. While many would see getting non-members to...
You might have spent lots of time and effort building great online learning courses for your members. That’s important. But that alone is not enough to drive revenue from your continuing education program. You must also demonstrate the value of your online educational...
Pricing your association’s learning courses can be tricky, but important, business. With the new year quickly approaching, here’s a look at some strategic pricing practices you should be thinking about. Continuing education is a valuable member benefit and a great...
Your association’s continuing education program is a top benefit for members. It also drives non-dues revenue that can be a big help during times of flat or declining memberships. But it can do more. It also holds the opportunity to provide even greater member value...
Did you know that 80% of Millennials are interested in relevant job opportunities based on their current certifications? Wouldn’t it be great if you could easily provide your members with both? Providing your members with continuing education courses and job...
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