Whether you have a new LMS or need to get more out of your existing one, consider the goals of your learning program and how your LMS can help. Here are some insights to get you started.

This may sound familiar: As the go-to source of information for your industry, your association has accumulated a large amount of content. You need a structured way to organize and share these stacks of information with your members. So, you decide to purchase a learning management system (LMS).

Having a modern LMS in place is a great way to manage your learning program. But do you have a clear plan that spells out goals for the LMS and how it will serve your organization? If not, you may not see all the benefits your LMS has to offer.

Here are four examples of goals your plan might include, and how an LMS can help you reach them.

1.Provide greater member value.
Your educational courses are a key member benefit, and the way you present them influences how members perceive their value. Your LMS should support the ability to offer up your valuable content to members, helping them find the content they need, when they need it. Your LMS should allow you to:

  • Provide members with recommendations for courses and continuing education based on their career stage.
  • Present members with dynamic tests and assessments to help learners work toward credits and certifications.
  • Issue and track continuing education credits, certifications, and competency-based certificates to help your learners manage their educational life cycle.

2.Increase member engagement and retention.
A successful education program has the power to engage members and ultimately increase member retention. Be sure your LMS allows you to connect with learners through interactive features such as live webinar polls and quizzes, question and answer functionality, social media integration, and screen sharing. Then, be sure to take advantage of those features by incorporating those engagement tools in your learning courses.

Engaging members also requires allowing members to access educational content in a variety of ways. Data from the Community Brands Member Engagement and Loyalty Study and the Member Education and Career Development Report shows newer learning formats – such as webcasts, on-demand learning courses, and mobile learning opportunities – are growing in popularity among members. Look for an LMS that supports a range of learning modes, allowing members to view content based on their schedules, preferences, and technology.

3.Improve your staff’s efficiency.
It’s important for your staff to be able to focus on your education programs, not on manual processes. Look for a system that streamlines and simplifies manual tasks to free your learning staff’s time so they can focus more on delivering the right content to your members at the time they need it. The system should be easy to use while allowing your team to create, edit, categorize, and build a library of courses as well as manage learner data, orders, reports, and requests.

4.Drive more revenue for your association.
Your learning program has great potential to drive revenue for your organization. For example, providing content from your in-person learning events through an online experience offers several opportunities to drive non-dues revenue, including:

  • Bringing in revenue you otherwise would not capture from members who are unable to attend in-person events due to schedule, budget, learning preferences, or other factors.
  • Stretching your investment in on-site content further by repurposing it online – through livestreaming your on-site event or offering it on-demand after the event.
  • Incorporating sponsors and exhibitors into the online experience – via online session sponsorships, sponsor logos, and a virtual exhibit hall – to generate additional revenue.

Make sure your LMS supports these types of approaches, and then put those tactics into action.

Do you have a plan for your LMS?
Having a modern LMS in place is a great start toward delivering a great learning experience for your members. Be sure you have a plan in place to use your system to its fullest.