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In a recent study, Community Brands surveyed current members of professional associations, and over 50% of respondents view their membership as more important than before COVID-19, also ranking their association as the #1 source for professional education and training.
During this webinar, we will discuss restructuring your current content library, even as you work to grow your new programs. Learn how a scalable content strategy ensures that your organization delivers greater member value, while driving more non-dues revenue. During this presentation we will examine:
Association professionals are finding innovative ways to get the most out of their content to meets the educational demands of their members. Building a content strategy that is designed to continuously grow and adapt to the needs of your membership solidifies your organization as a valuable source of timely education.