Pricing for education products is all over the map. But pricing is too essential to leave to guesswork. In this session, we look at strategic pricing practices and why you should embrace value-based pricing that focuses on the benefit you deliver to the buyers. We’ll also explore how your education products can be placed on a value continuum that lets you create pricing flexibility to benefit your customers and your bottom line.
Celisa Steele and Jeff Cobb, co-founders of Tagoras, will lead this session, sponsored by Community Brands.