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2021 Association Trends Study
Building the
Next Normal
Set your members up for success with the latest association insights.
The one study you’ll want to read in 2021!
The one study you’ll want to read in 2021!
2021 Association Trends Study
Building the
Next Normal
Set your members up for success with the latest association insights.
Is your learning strategy ready to meet the demands of the next normal?
After more than a year of disturbances, distractions, and adjustments, many associations now face a new challenge: How to build the next normal when members’ needs, behaviors, and perspectives have changed. We’ve got your back with brand new insights on…
What shifts have emerged in value according to members
Which behaviors formed during the pandemic will stick
And, key data benchmarks and technology trends that all association leaders should know
This study will help guide your strategies and give you actionable take-aways to drive more engagement and loyalty.
Fill out the form to download full report →
Download the full report
Insight 1
Engagement
Today’s association members are looking for more learning options than ever before. The days of only attending annual conferences and in-person trainings are gone.
47%
Almost half of Members say they plan to engage mostly virtual moving forward
75%
75% of Members say it’s important for their organization to offer events that can be attended in person or virtually
Takeaway
If you want to keep your members coming to you for their continuing education needs, it’s time to step up your learning options.
Insight 2
Certifications/
credentials
Programs that help maintain certifications and credentials remains among the most important individual benefits for association members.
Certifications and credentials have grown in importance since 2019
Certifications and credentials are valued most by late careerists
Takeaway
Investing in a learning management system that uses personalized learning paths to help members meet the professional requirements could translate into significant value gains.
On-demand Webinar
The Big Reveal: 2021 Association Trends Report
The results are in! Join Community Brands for on-demand webinar of the big reveal of the Association Trends 2021: Building the Next Normal, the only industry research report with sentiments from both members and association professionals. During this on-demand webinar, we revealed insights into what shifts have emerged in member value and shined a light on focus areas for association professionals moving forward.