Continuing education is a valuable member benefit and a great source of non-dues revenue for your association. How you price your content can make a big impact on your educational program’s success. When you publish your pricing, you send a message to your members and prospective members about the value of the products you’re offering, and that message influences their decision to buy.
Pricing your association’s learning courses can be tricky business. But it’s simply too important to leave to guesswork. Download this e-book today to find the answers to three important questions you should consider when setting your content strategy and pricing your educational products.